During a visit last month to Strathcona Community Garden, urban agriculture co-ordinator Samantha Charlton shared her vision with (I-r) Jason Farris of Citizens' Bank, Robert Fung of Salient Group and BC Hydro's Bob Elton. Visitors drank tea made from mint grown in the garden.
Seeing Is Believing
A philanthropic program garnering support from CEOs adheres to a simple principle: You can’t solve a problem without seeing it
December 2007
By Krisendra Bisetty
Philanthropic objectives, run the gamut of our desire to improve the material and social welfare of others, but in the busy corporate world they’re often measured by how willing the powerbrokers are to loosen the purse strings.
For the growing alumni of an eye-opening program, however, executives are finding corporate philanthropy means more that simply reaching for a cheque book. It’s engagement hands-on community revitalization that makes ideal use of their skills as business leaders.
The program, now in its second year in Canada, adheres to a simple principle: You can solve a problem without seeing it.
“One way that the program fits with corporate philanthropy is looking at what a business has to offer other than donations of money,” said Annastasia Palubiski, leader of the Seeing is Believing program. “Or, if they are providing donations of money,” how do they leverage that to create a greater impact?”
The program was born from the realization that sustainable solutions to seemingly chronic issues, such as poverty, homelessness and hunger, have to involve business, which has a stake in the health of communities in which they operate.
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