Posts Tagged ‘Shelley Penner’

Vancouver Sun: P+A Furniture: Breaking new ground in providing decision-making sales support

June 20th, 2009
Shelley Penner's new shop is located in the 110-year-old Flack Building kitty-corner to Vancouver's Victory Square, "Sustainable," or green, shoppers are her target market. In the Flack Building, of course, her customers will enter an exemplar of the green experience in the city, a building reclaimed and recycled recently by the Salient Group.

Shelley Penner's new shop is located in the 110-year-old Flack Building kitty-corner to Vancouver's Victory Square, "Sustainable," or green, shoppers are her target market. In the Flack Building, of course, her customers will enter an exemplar of the green experience in the city, a building reclaimed and recycled recently by the Salient Group.

Living Green – Breaking new ground in providing decision-making sales support
Shelley Penner says merchants need to provide more in-store information and she is practising what she preaches in her new shop

Vancouver Sun
by Kim Davis
June 13, 2009

Wouldn’t it be great if there was a “savvy shopper” smartphone application: an app that allowed a person considering a purchase to type in a product name and return all the details needed to make a decision reflecting that person’s budget and values – ingredients or materials, durability and longevity assessments, cost comparisons.

While eco-labelling and the Internet are helping to qualify product claims and make product information more readily available, Shelley Penner of Penner & Associates Interior Design feels that merchants need to do more to communicate at point-of-sale.

“Retailers need to respond to the changing expectations of consumers,” she says, “Consumers are not automatons with credit cards, they are much more savvy than a lot of retailers give them credit for, people are thirsty for knowledge.”

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