Indie style finds home in Gastown’s fashion district
September 3rd, 2009
Indie style finds home in Gastown’s fashion district
Straight.com
September 3. 2009
Patty Jones

The working hand loom at the new Gentille Alouette (left); and an Ora bag from Nouvelle Nouvelle.
In Gastown’s thriving fashion district, upstart boutiques and ateliers are offering something different by design.
Indie fashion is happening, right this very minute, in Gastown. In the window of the new Dickensian-chic boutique Gentille Alouette at 227 Carrall Street, Vancouver Community College fashion grad Ben Newcombe is constructing a dress on the retro-green sewing machine. “When there’s nobody else here, I pop this up onto the table,” says owner, textile artist, and designer Eliza Lau, pointing to a kick-ass–looking hand loom tucked under it.
“Hell or high water, I was going to open my own place,” Lau tells the Straight in her atelier. Lau was a stylist and special-effects costumer in her former life. She once wove “alien animal pelts” for Stargate: Atlantis. But her textile-arts roots were nudging her. “I envisioned representing local designers, providing a workspace. I wanted people to see the art and incredible skill of dressmaking,” she says. The Gastown scene is decidedly all about that DIY ethic.
“To me, Gastown represents returning to grassroots. There’s that lovely historic feeling,” says Lau. “The shop owners are a community, everybody wants everybody to succeed.” She adds, “And I think that fashionistas are discovering Gastown is a real fashion nook.”
Anyone following the bloody quill on Gentille Alouette’s sign—homage to both that nasty children’s song and nearby Blood Alley—into the boutique can nab stunning dresses ($270 to $489) and floaty felt and silk collars ($140 to $260) by Genevieve Graham, former Obakki designer and Project Runway Canada runner-up. Also on the racks are Lau’s own repurposed-leather dresses ($148 to $375) and cavegirl-sexy lei scarves ($148 to $229), woven from recycled fur, alpaca, and other exotic scraps. “My aesthetic is very deconstructed,” she says. She brandishes a work-in-progress wenchy bustled skirt, “a Vivienne Westwood ragamuffin thing”.
It’s another planet on Water Street. Moose and beavers abound in disturbing plush. Furniture emporiums and currency exchanges have accelerated breeding programs. There’s maple syrup on tap. No, wait—that’s beer. Here, T-shirts ask questions: “Does this shirt make me look Canadian?” Eh? But there is the Water Street style vanguard: Obakki (44 Water Street), Fluevog (65 Water), Alife (350 Water), One of a Few (354 Water), and Two of a Few (356 Water).

