subscribe to our RSS feedThe Woodward’s Experiment
September 1st, 2009
The Woodward’s Experiment
Vancouver Magazine
September 1, 2009
Michael Harris
The Woodward's redevelopment is a massive social experiment bringing people together, regardless of income Image Credit: Christina Lanteigne
Who says East is East, West is West, and never the twain shall meet?
From his book-crammed office on the sixth floor of the Dominion Building on Hastings, Jim Green has monitored the reinvention of Woodward’s. If Woodward’s is anyone’s baby, it’s his. Beginning in 1985 (five years before the store was shuttered), Green led the community lobby for its transformation into a complex that would draw all elements of the city into one mixed-use mecca. His opening came in 2003 as the province, which owned the land, was trying to get a reticent COPE city council to sign off on the Olympic bid. When Gordon Campbell asked how he could get council’s support for the 2010 Games, Green, a COPE kingpin, gave a list. One element: “I need Woodward’s.” The deal they struck: the City bought the whole block for $5.5 million. (It was valued at four times that.) And somewhere in there, the Olympics got a new tag: “The inclusive Olympics.” Green believes the urban experiment that followed will be mimicked in other cities. “I’ve studied this for a long time,” he says, “and there’s nothing like this anywhere in the world.”
At the fractious joint between the Downtown Eastside and the posh towers to its west, architect Gregory Henriquez has designed a new kind of urban hub. In its conjoined towers are one million square feet of market and non-market homes, government and nonprofit offices, a contemporary art school for SFU, a grocery store and other retailers, and a childcare facility. On one city block, this microcosm of the city wreathes a central courtyard that has the potential of a train station. “The whole city should be mixed-use,” Henriquez says. “Anything less is a tragic mistake. Human lives are not meant to exist in compartments.”
